Sears

Sears, Roebuck and Co., commonly known as Sears, is an American mid-range chain of international department stores, founded by Richard Warren Sears and Alvah Roebuck in the late 19th century. In the 1970s and up to the early 1980s, Sears obtained a license from Atari to sell their Pong systems as well as the Atari 2600 through their stores, with the latter system relabeled the Sears Tele-Games Video Arcade. They also obtained a license from Mattel to sell a modified version of their Intellivision system as the Sears Tele-Games Super Video Arcade. Up until 1982, most Atari 2600 games sold by Sears were simply retitled existing titles made by Atari that were available elsewhere, though Sears got to sell two rather exclusive games, Stellar Track and Steeple Chase, through their own store brand name.