Cellius

Cellius, located in Shibuya, Tokyo, is a computer game developer founded in 2007 as a venture between Sony and Namco Bandai. The aim of the company is to "help take share from Microsoft Corp. and Nintendo Co." Sony hopes that the company will make up for the losses it made during quarter two of its financial year. 'Father of the PlayStation' Ken Kutaragi was announced as CEO.

Namco Bandai holds 49% of the company, and Sony holds 51%. The company plans to use Sony's cell microprocessor, the heart of the PlayStation 3, for PlayStation 3 games and games for mobile phones and personal computers.