The protagonist is an unnamed individual from PRODUCER 2021 who is suddenly woken up by a phone they never purchased. As the story unfolds, this protagonist finds themselves unexpectedly hired by a mysterious company and takes on the role of a producer. Their task is to disrupt the end of the world, leading them to explore, investigate, and navigate through a world that feels strangely familiar.
The protagonist's main objective is to fulfill their responsibilities as a producer, but the story raises questions about their enthusiasm and ability to handle the peculiar circumstances they encounter. Throughout the novella, the protagonist is driven to uncover the truth behind the peculiarities of their situation and discover the meaning and purpose of being a producer.