Codex Gamicus
Tag: The Power of Paint
Developer(s) Tag Team
Publisher(s) DigiPen
Designer Engine:
Brett English
Tejeev Kohli
Pongthep "Bank" Charnchaichujit
Ted Rivera
Josh Jones
Tyler Woods
Tatsuang "Tan" Tantakosol
Engine Engine Missing
status Status Missing
Release date 2008 (PC)
Genre Puzzle, first-person action
Mode(s) Single player
Age rating(s) Ratings Missing
Platform(s) Windows (DX9)
Arcade system Arcade System Missing
Input Keyboard, mouse
Credits | Soundtrack | Codes | Walkthrough

Tag: The Power of Paint is a first-person action and puzzle hybrid video game, developed by Tag Team, a group students from the DigiPen Institute of Technology, for the personal computer (PC) in 2009. The game's core mechanic is the use of a special paint sprayed from the player's paint gun to impart physical properties to surfaces, which, in turn, affect the user's movement. Tag won the Independent Games Festival Student Showcase award in the same year. The project team has since been hired into the Valve Corporation, using the concepts of Tag as new puzzle elements to their game Portal 2.



In Tag, the player uses a paint gun to spray surfaces with three types of paint so that they can then arrive at difficult-to-reach locations.

The player is tasked with maneuvering through greyscale cityscapes, which serve as platform-orientated puzzles. To solve each puzzle, the player must use a paint gun that has the capacity for an unlimited quantity of three types of unique surface-altering paint. However, the cans for each paint type must be located in the level before the player can use that particular color. The earliest to be accessed is the green paint, which allows players to jump on horizontal surfaces, or bounce off of vertical surfaces. The second paint, red, causes the player to rapidly gain momentum. Blue paint, the final type, enables the player to walk on any surface, regardless of whether it is a vertical plane or ceiling. The paint gun also has a removal feature, which erases any paint that has been sprayed down. Players are able to use a combination of the paints to help solve the puzzles: the player can coat two sides of a narrow vertical space with green paint to execute a wall jump to climb up, or can lay a path of red paint followed by green paint to create a long-distance jump. The player can only die if they fall from a great height, though should this happen they would invariably be revived either at the start of the level or at the most recent checkpoint.


Tag was developed by a team of seven students as part of their course at DigiPen, and took approximately 18 months to create.[1] This process included the writing of a complete 3-D game engine from scratch.[2] Their initial concept involved emulating the playground game of tag, using paint to tag other players; the development of their base engine for this prototype took about four months. However, this idea was dropped when they found that the painting mechanic was more enjoyable than the actual tagging. For the second prototype, team included the former with additional power-ups that could be collected. Yet this decision was also revised and power-up functionality was finally transferred to the paint itself, a process that required the developers to redesign the game substantially five months before its projected release.[2] While gauging the initial reactions to Tag, they found that players were easily frustrated with elements of the game. In response, the team developed an in-game editor to quickly iterate playtesting feedback into the level design. Although the developers chose to limit the length of the game to around a half-hour, to render it eligible for the Independent Games Festival, they agreed to produce a more professional version once they had obtained sufficient funding.[2]


Tag won the Student Competition at the Independent Games Festival in 2008.[3] The developers have been praised by industry journalists for the music, the complexity of the puzzles, and the integration of the graphics with the game's mechanics. IGN proclaimed it to be the second best independent game of 2008, a "compelling piece of puzzle design", and one they hoped would develop into a full-scale commercial product.[4] Gamespot commented that the game was a cross between Portal and Mirror's Edge, and applauded the simple and integrated mechanics.[5]

Since the release of Tag, the students have been brought on as developers for Valve Corporation. Their work was incorporated into new puzzle elements involving the paint concept into Portal 2, in a similar manner that another DigiPen project team, Narbacular Drop, was brought into Valve with their work forming the basis of Portal.[6][7]


  1. Template:Citeweb
  2. 2.0 2.1 2.2 Tejeev Kohli. (2009-04-17). Independent Games Festival Student Showcase Winners, 2009. [Interview]. Chroma Coders. Retrieved 2010-03-08. 
  3. 2009 Independent Games Festival Winners. Independent Games Festival (2009). Retrieved on 2010-03-08
  4. Fahs, Travis (2009-01-23). Independent's Day Vol. 17: Top 10 Indie Games. IGN. Retrieved on 2010-03-08
  5. MAMerrific (2009-04-01). Indie Spotlight - Tag: The Power of Paint. Gamespot. Retrieved on 2010-03-08
  6. Leahy, Brian (2010-03-08). Valve Hires DigiPen Team; Seemingly for Portal 2. Shacknews. Retrieved on 2010-03-08
  7. Gaskill, Jake (2010-06-18). E3 2010: Portal 2 Preview. G4TV. Retrieved on 2010-06-19

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