Theme Park is a simulation game designed by Bullfrog Productions and originally released in 1994, in which the player designs and operates an amusement park. Like most of Bullfrog's games, Theme Park is permeated by an eccentric sense of humour. In the UK, the PC version included an advertisement for Midland Bank (now HSBC). The game was later remade for the Nintendo DS by EA Japan in 2007.
Starting with a free plot of land in the United Kingdom and few hundred thousand dollars, the player must build a profitable amusement park, making money by opening rides and selling merchandise and refreshments. The goal is to increase the park's value and available cash so that the park can be sold and a new lot can be bought from another part of the world and start building a new theme park. Newer products can be bought after researching them. Once enough money has been made the player can move on to newer plots. Plots are located all over the world and have many different factors that affect gameplay, including the economy, weather, terrain and land value.
There are over thirty attractions available in the game. Depending on the platform, it is possible to tour the park or the rides. There are simple rides like the bouncy castle and tree house, and more complicated and expensive rides like the roller coaster and the Ferris wheel.
There is a focus in the staff side of the park as well. People employed in the park include entertainers, security guards, mechanics, and handymen. Lack of staff can cause problems, including messy footpaths, rides breaking down (and with sufficient neglect, exploding), crime, and unhappy visitors. Occasionally, wages and the price of goods must be negotiated; failure to negotiate results in staff strikes and loss of shipment. Theme Park offers three levels of simulation, with the higher difficulties requiring more management of aspects such as logistics.
Bullfrog released two sequels: Theme Park World (sold as Sim Theme Park on the PlayStation and Theme Park Roller Coaster for the PlayStation 2 in North America) and Theme Park Inc. (also known as SimCoaster).